Nothing else tin brand your pump fill upwardly amongst dread too disappointment when receiving an e-mail from Facebook maxim your ad, which y'all whipped to perfection, was rejected. Nothing else tin make you experience frustrated too confused.
Facebook’s the gilt touchstone inwards advertising. It has the largest mass of character traffic inwards the world and the most advanced targeting.
But running traffic on Facebook tin sometimes experience similar you’re inwards a horrible one-sided, relationship.
Run FB for a few years too it starts feeling similar Stockholm syndrome.
First, they’re e'er getting mad at y'all too won’t tell y'all why. Come on, tell me why my ads got rejected! I’ll change, I swear!
You think your human relationship is going bully amongst Facebook, but hence y'all come upwardly dwelling to run across that they threw all your shit on the curb. They changed their telephone number too don’t wanna run across y'all anymore :-(.
Really? You’re going to ban my line of piece of work organisation human relationship too non give me a 2d chance? What virtually all the practiced times nosotros had? I spent hence much money on you!
I’ve experienced this dorsum too forth amongst Facebook over the years.
What they approve or disapprove tin experience inconsistent. Influenza A virus subtype H5N1 large part of it is they tweak their policies often. And if it goes through a manual review, hence that depends on the person’s interpretation of the policies (and their mood that day).
Running Facebook ads agency at some signal you’ll receive got ads that are non approved for 1 argue or another.
It’s non the destination of the world, but sometimes it tin last confusing for those of us who are truly trying to do the right thing.
If you’ve ever had an promotion rejected amongst a fairly vague argue equally to why, y'all know it tin last hard to figure out just which part of your promotion caused the problem.
Even worse, it tin sometimes accept longer than 24 hours to acquire the promotion reviewed inwards the origin place. Get rejected too y'all powerfulness last waiting some other 24 hours.
In this article you'll larn about some of the mutual causes for promotion rejections that a lot of people aren’t aware of, too how to avoid them. The goal is to assist y'all acquire to a greater extent than ads approved too remain on Facebook’s practiced side.
First, let’s beak virtually the Facebook promotion review procedure :
The promotion review procedure (how it works)
Before nosotros acquire into what non to do amongst your ads, let’s accept a quick expression at how the Facebook promotion blessing procedure works.
First, y'all demand to realise that the size of the actual ads squad at Facebook is extremely little compared to the number of advertisers they receive got using the platform. In their Q4 2015 earnings report, Facebook announced that they receive got over 2.5 1 G one thousand advertisers using the platform.
Imaging how many private ads are created each solar daytime yesteryear 2.5 1 G one thousand advertisers!
Assuming that at that spot are exclusively a few hundred people inwards the advertising team, that’s a tiny number of people to withdraw hold hence many novel ads each day.
Facebook don’t publicly hash out how the blessing plant behind the scenes, but based on my experience too the experiences of others, I believe it’s a mix of automated processes too humans checking our ads.
Here’s why I believe there’s some automation behind the process (algorithms scanning over ads too approving / rejecting them).
- I regularly run across ads acquire approved inwards nether 10 minutes. That’s fast for a manual review!
- I’ve also seen my own ads acquire approved inwards nether 10 minutes too hence alter to ‘rejected’ 24 hours later. That gives me the impression that it was automatically approved the origin time, too someone manually reviewed my promotion afterwards too rejected it.
- Some ads accept upwardly to 24 hours to acquire approved. That makes me think that they went direct to the queue for manual review rather than beingness auto-approved first.
So how long should y'all expression to hold off for your promotion to acquire approved?
The answer from Facebook is: “Typically most ads are reviewed within 24 hours, although inwards some cases it may accept longer.”
The ads squad volition review your promotion against the Facebook Advertising Policies to brand certainly your ads are 100% compliant. The best way to avoid getting your ads rejected is to empathize these policies good too stick to them.
If your promotion is yet pending review after 24 hours, simply last patient. Sometimes it does accept longer. You simply receive got to hold off it out.
Now let’s beak virtually how y'all tin avoid that waiting yesteryear getting to a greater extent than of your ads approved. We’ll start amongst a quick expression at the mindset needed to create Facebook compliant ads on a consistent basis.
Here are nine reasons Facebook powerfulness kill your promotion too fifty-fifty ban your account.
1. Way Too Much Text inwards Your Image
This hands downwards is 1 of the exceed reasons most ads are rejected. Facebook isn’t happy when ads comprise to a greater extent than than 20% text. That killer headline y'all set on the icon of your ad? Not gonna go on if it takes upwardly to a greater extent than than 20% of the image.
When the platform was new, y'all absolutely could NOT acquire an promotion approved amongst to a greater extent than than 20% of text.
It’s directly possible to last approved amongst an promotion icon of over 20% text, but your attain volition last significantly reduced.
Four tiers be on rating your attain (or approval) based on this rule:
- Image text: OK – Your advert volition run normally
- Image text: Low – Your advert’s attain may last slightly lower
- Image text: Medium – Your advert’s attain may last much lower
- Image text: High – Your advert may non run
If y'all desire your promotion to acquire the light-green light, it’s meliorate to last good behind “the line” rather than walking on it.
You tin decrease your font size or fifty-fifty trim back the spacing betwixt your letters to brand yourself to a greater extent than compliant, but do y'all really desire to last cramming tiny letters onto your ad? If y'all expose yourself doing that, y'all in all probability simply demand to write a meliorate headline.
If you’re advertising physical goods, your production labels tin contribute to the overall text per centum detected, hence y'all may demand to acquire creative amongst how y'all present them.
2. Bad Targeting on Age Restricted Topics
Be careful inwards your utilization of targeting when creating ads for production types which autumn into restricted categories.
Basically, if you’re a creep too endeavour to target immature people amongst certainly ads, you’re playing a risky game.
For example, alcohol-related advertising has its own set of restrictions:
“Ads that promote or reference alcohol must comply amongst all applicable local laws, required or established manufacture codes, guidelines, licenses too approvals, too include historic catamenia too province targeting criteria consistent amongst Facebook’s targeting guidelines too applicable local laws.”
Basically, don’t last a moron. Err on the side of caution too last compliant amongst local laws.
Targeting underage users amongst age-restricted ads tin last a quick ticket to getting your promotion (and maybe your account) banned. This includes showing minors weight loss products, alcohol-related items or services, gambling, too dating services amid others.
This shouldn’t last a occupation since anyone eighteen is a bad Pb anyways.
3. Advertising Banned Topics
Certain topics are banned, period, under Facebook’s Advertising Guidelines for Prohibited Content.
If you’re trying to sell…
- Weapons, munitions, too explosives
- Counterfeit documents
- Spyware or malware too included surveillance equipment (like spy cams too gps trackers.)
- Adult friend finder services
- Pharmaceuticals (both legal too banned substances)
- Unsafe supplements (at Facebook’s discretion)
- Tobacco products
- Adult products for sexual enhancement, enjoyment or otherwise
- Cash loan services
- Penny auctions
- Controversial content which exploits political or social issues for commercial purposes
- Multi-level marketing businesses
- Prohibited fiscal products or services (such equally those related to cryptocurrency)
- Discriminatory ads against people based on whatever personal attributes
- Third political party copyright infringement
- Violence too shocking imagery (such equally dead bodies)
- Vulgar linguistic communication or profanity
…you’re going to expose yourself on a one-way prepare to Facebook ban land. Again, this goes dorsum to non beingness a moron too using mutual sense when creating ads. If your get is pushing supplements, y'all in all probability should last advertising somewhere other than Facebook.
If your promotion could potentially get a lawsuit against Facebook, they’ll driblet y'all faster than Taylor Swift dropping boyfriends.
Expect fast promotion rejections if non outright bans on your promotion line of piece of work organisation human relationship for trying to acquire ads approved on these topics.
And recall things are changing all the time. Influenza A virus subtype H5N1 few weeks agone Facebook decided to ban all Cryptocurrency too ICO related ads.
4. Using an Incorrect Destination URL
Facebook isn’t stupid, too they don’t similar it when people endeavour to acquire tricky amongst their promotion URLs.
If your takes users to a completely unlike landing page than what was initially suggested, you’ll in all probability last rejected.
Your landing page must last relevant to the promotion re-create too image. If you’re offering to accept people to a fitness weblog too instead they terra firma on a dating app download, it’s similar talking virtually Fight Club: you’re going to last rejected too maybe booted.
This tin also acquire messed upwardly yesteryear something equally unproblematic equally a typo inwards your destination URL. If a somebody can’t charge the page, it hurts a user’s experience.
5. Using a Non-Compliant Landing Page
What happens off-platform is simply equally of import equally what happens on Facebook itself.
Your landing page must last functional, without crazy amounts of popular upwardly windows, malware, or scripts which preclude people from backing out of your site.
You should also listing out your business’s address, e-mail, telephone number, too relevant information to your manufacture such equally FTC compliance disclaimers too hence forth.
Instructions should last crystal clear too impossible to misunderstand. If it contains misleading information virtually your product, you’re call for for trouble.
Your landing page must also last inwards line amongst your actual ad. Offering anything other than what was mentioned inwards your promotion is possible grounds for rejection and/or an line of piece of work organisation human relationship ban. In other words, don’t offering a fitness production too hence endeavour to sell people on a cryptocurrency.
Remember, Facebook wants people to receive got a practiced overall experience. If you’re landing page is shady, Facebook volition driblet the rejection hammer.
Here’s a pro tip: y'all desire to brand certainly your page isn’t a RED score in MyWot ratings.
6. Suggesting Characteristics About Your Targeted Audience
If you’re suggesting characteristics or traits virtually the somebody reading your ad, you’re running the endangerment of getting rejected. Many affiliates acquire this 1 wrong. Influenza A virus subtype H5N1 dominion of pollex is to avoid using the discussion “you” inwards your promotion copy.
Here’s an instance of doing things the incorrect way: “You honey chocolate don’t you?”
Here’s a meliorate way: “Chocolate lovers receive got a hard fourth dimension resisting our…”
Basically, Facebook doesn’t desire people getting offended too pissed off. If y'all advise that your audience is a exceptional way, y'all could offend them too your promotion could acquire rejected.
People acquire triggered easily, man.
Essentially y'all don’t desire to allude to whatever personal attributes your audience has.
Stay away from anything that could imply:
- Age
- Criminal history
- Disability and/or medical status (mental wellness included)
- Financial status
- Membership to a union
- Name
- Race and/or ethnic origin
- Religion or beliefs
- Sexual orientation or practices, too gender identity
We’ll telephone telephone this the “Don’t Be An Offensive Jerk” dominion of advertising.
7. Bad Grammar Usage
Yes, Facebook really cares virtually grammar. Sort of.
Using CAPS LOCK for the entirety of your promotion is a bad expression too Facebook doesn’t aid for it either. You tin expression your promotion to last rejected if your re-create features also many capitalized letters.
Plus, it makes it expression similar you’re shouting at people, which is pretty lame too.
Keep your promotion re-create readable, go on it succinct, too avoid loads of grammatical errors.
Avoid overly cutesy or clever materials too. Substituting all of your “Os” for smiley emojis or similar practices could last get for rejection. And it makes y'all expression similar your a high schoolhouse girl.
8. Steer Clear of Big Promises (and Fraud)
No thing how much y'all honey your offer, promising extreme outcomes similar losing 10 pounds inwards 48 hours, or making $10,000 inwards your origin calendar week are begging Facebook for promotion rejection.
The best ads rely on clarity too transparency, non outrageous claims or bogus promises. There are certainly exceptions equally the platform isn’t perfect, but y'all desire to last good within the boundaries too “rulebook.”
Avoid sensationalist claims. Don’t commit fraud either. That’s variety of important, both for keeping your line of piece of work organisation human relationship active too for non going to jail.
Claiming to brand someone’s debt disappear or making misleading promises virtually what results people tin expression are a bad idea.
9. Logging inwards from Multiple Locations or IP Addresses
You may last all virtually that digital nomad life, but Facebook’s safety measures volition potentially disable your promotion line of piece of work organisation human relationship if they run across y'all logging inwards from multiple unlike IP locations.
If y'all move often, using Facebook’s Ad Manager app on your telephone tin assist y'all avoid this issue.
Although the functionality too user experience volition experience compromised, it’s meliorate that than to endangerment a temporary line of piece of work organisation human relationship ban.
Another solution is to go on split upwardly line of piece of work organisation accounts for unlike users too offices (even for squad members). Provide each of these individuals access via the Business Manager for their respective locations.
This is an extra hoop to jump through but it tin brand a large divergence too salve y'all the problem of trying to reclaim a locked account.
10. (Bonus Reason) Your Account History
Every fourth dimension 1 of your ads is rejected, your line of piece of work organisation human relationship earns a derogatory mark. It’s similar y'all receive got a quality score at the line of piece of work organisation human relationship level. And it wouldn’t surprise me if Facebook’s Algorithm would alter pricing based on your account’s history. (Give inexpensive clicks to the poeple nosotros like, increase CPC’s for the people nosotros don’t like).
It’s hard to state how these are weighted but y'all tin bet that your line of piece of work organisation human relationship history plays a role equally to whether your time to come ads volition last approved. If you’re racking upwardly a history of rejected ads, you’re going to in all probability receive got an increasingly hard fourth dimension getting things approve.
Try to maintain a high ratio of approved to disapproved ads. Keep within the lines, don’t press the boundaries of the rules.
Play By The Rules too Don’t Be Stupid
Navigating Facebook’s promotion requirements tin experience similar walking through a minefield, but to a greater extent than oftentimes than non speaking, if y'all play yesteryear the rules y'all should last okay.
The media buying landscape is constantly changing. Always read upwardly on Facebook’s promotion policies equally updates coil out. Facebook’s recent ban on cryptocurrency related ads (even for legitimate businesses) is evidence of that.
But maintaining a construct clean reputation isn’t that difficult. Really, simply avoid doing patently stupid or shady stuff. Facebook didn’t acquire over a billion users yesteryear beingness dumb. They tin alternative upwardly on when people are trying to skirt the rules.
Just play yesteryear their rules, okay?
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