You exclusively accept ane endangerment of launching on Product Hunt. Don’t you lot desire to learn it right?
YOLO! You Only Launch Once!
So what is Product Hunt in addition to why should you lot care?
Why are the innovators hence important?
But I don’t fifty-fifty accept commenting rights on Product Hunt – how tin I in addition to hence exercise a successful Product Hunt launch?
So allow me learn you lot how.
Product Hunt is a identify where journalists, investors, in addition to members of the tech community pass fourth dimension discovering in addition to discussing novel products. Comprised of a community of innovators in addition to early on adopters, the platform tin assistance attain a large audience all at once: famously ane production received 43,000 unique views past times existence voted to issue one. The forepart page of PH gets the most exposure, in addition to these top products are promoted inwards their e-mail digest. But inwards gild to reap these benefits, it’s vital to empathise how PH works, in addition to hold upwardly creative virtually how to build the most of your launch.
What is Product Hunt?
For the uninitiated, Product Hunt is an online community, app curation, in addition to regain platform where users part app tidings in addition to recommendations amongst each other.
It’s essentially similar a Quora or Reddit for apps, where apps are curated in addition to either learn upvoted or downvoted past times the community. The platform also allows commenting, hence each thread comes amongst relevant discussions virtually each app.
How Product Hunt Works
Members who post app recommendations are called production Hunters, hence to post an app is to “hunt” it.
App developers are called Makers, in addition to they tin also hunt their ain products.
Aside from typical audience engagement in addition to upvotes, Product Hunt has its ain algorithm which determines how an app gets ranked in addition to whether it gets featured on the homepage.
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Product Marketing Tactics We Used to Generate Buzz
In a moment, nosotros volition part a detailed step-by-step guide to our production marketing strategy.
But for the impatient, hither is a snapshot of the production marketing tactics nosotros used to generate buzz for the app.
Social Media Banners
As Dave mentioned inwards his Reddit post, social media buzz was cardinal to our production marketing campaign’s success.
Before nosotros launched, our pattern squad already crafted customized banners reflecting our novel brand. Each ane was tailored for Instagram, LinkedIn, Twitter, in addition to Facebook.
Additionally, nosotros had especial “milestone” images designed for celebrating if in addition to when nosotros striking 100, 300, in addition to 500 upvotes.
In-App in addition to In-Site Messages For Long-Time Customers
As an app that’s been some for over 3 years, we’ve accumulated our ain loyal bunch of customers in addition to site visitors who were to a greater extent than than happy to back upwardly us.
To assistance mobilize these long-time users, our Head Copywriter Daphnie edited the templates announcing our launch along amongst a department to fill upwardly inwards amongst the link to our listing.
We used Daphnie’s finally re-create on our pop-up message for returning site visitors equally good equally in-app notifications for customers logging in.
Eventually, nosotros updated these notifications to encompass each novel milestone that nosotros hit.
Newsletter Announcement
Daphnie also published our Product Hunt proclamation through our weekly newsletter, where nosotros accept over 10k subscribers.
Team Member Support
To widen the attain of our production marketing campaign, everyone inwards the squad went through their ain networks to part the news.
Here’s Dave’s post on his Facebook.
Now that we’ve shared our primary production marketing tactics, let’s displace on to a to a greater extent than detailed breakdown of how nosotros executed our strategy.
Our How-To Product Marketing Steps For Reaching #1 on Product Hunt
Dave in addition to Evgen organized a listing of tasks into a spreadsheet in addition to made this accessible to all the squad members involved inwards the production marketing campaign.
They divided the canvas into 3 tabs for each chronological stream related to the campaign:
- Pre-Launch
- Launch Day
- Post Launch
Each column contained instructions on what to do, where to shop whatever files involved amongst the task, who is responsible for it, in addition to a department to dot the task’s status.
Pre-Launch Product Marketing Task Checklist
1. Find a Hunter Who Will “Hunt” the Product
There is an ongoing theory that Product Hunt’s algorithm puts less value on apps promoted past times their ain Makers.
Product Hunt has since pointed out that this is simulated in addition to that inwards fact, Makers tin hunt their ain products.
However, nosotros constitute out that for sure Hunters accept especial privileges where a production they post makes it direct to the forepart page instead of the less-trafficked “new in addition to upcoming” section.
So, nosotros erred on the side of caution in addition to decided to honor some other Hunter for our relaunch.
It’s a skilful affair that inwards all our marketing campaigns, nosotros managed to prepare warm relationships amongst some of our prospects.
Because of this, our Asset Manager Evgen exclusively needed to transportation out a distich of emails until nosotros got a “yes” from at to the lowest degree ane of them.
Once Evgen constitute our Hunter, (special thank you lot to our friend Chris!) he provided the necessary information our Hunter needed to post virtually our product.
That included our:
- Product name
- Product tagline
- Link to the product
- Handles of the makers
- Blurb for the maker
- All production screenshots, GIFs, in addition to other necessary images
- Youtube link to our product explainer video
After setting our launch engagement in addition to time, Evgen packed all these into a Google Docs folder (you tin also travel Dropbox) in addition to sent it to our Hunter.
2. Brainstorm Ideas for a Special Launch Day Promotional Offer
To encourage to a greater extent than people to endeavor out our product, Evgen in addition to the production marketing squad brainstormed ideas on the best especial promotional offering for the launch day.
It was a fragile remainder betwixt giving a pregnant discount in addition to non selling our production likewise short.
In the end, the squad decided to offering 10% off the kickoff calendar month for novel registrations.
(Tip: We don’t suggest this for newer products amongst no prior fan base, though. In that case, it’s a meliorate thought to offering something ridiculously depression at first. That way, you lot tin learn the most out of your launch.)
To build for sure that every Product Hunt user volition come across that offer, nosotros added a banner on the top of our production pages specifically for whatever visitor traffic that arrived via Product Hunt.
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