You tin increment your website traffic without doing link edifice as well as without violating whatever Google webmaster guidelines yesteryear concentrating on less risky as well as to a greater extent than efficient ways that volition also lay the foundation for long term success.
If yous are 1 of my regular readers yous should know yesteryear forthwith that I am against edifice links equally a way to promote a weblog or website. Link edifice used to move inwards the yesteryear but today things get got changed as well as link edifice of whatever form may create the exact reverse results.
Last calendar week I was pleasantly surprised when Google has finally decided to modify their ranking article yesteryear removing whatever references to link edifice as well as replacing the text amongst a wording to a greater extent than suitable to what is applicable forthwith specially afterwards the unloose of Panda as well as Penguin (You tin come across the exact changes inwards to a greater extent than details below). This also gave me the thought to write this article as well as explicate how to grow your website traffic without edifice links.
- At first, nosotros volition speak over “The Merger Method”
- Then move yesteryear over to filling gaps inwards existing content
- And goal amongst switching ‘main’ keywords
Are yous develop to start?
1) ‘The Merger Method’ Or How To Increase Search Traffic By 50+%
Have yous heard nigh ‘keyword cannibalization’? For those who are non certain what it is, the term agency multiple pages available on your site that are targeting 1 as well as the same keyword.
Of course, it’s non that horrible, but the exercise tin hardly live called perfect SEO. This looks confusing to Google. It doesn’t know which page to rank as well as so splits link-equity across multiple pieces of content.
You tin role the Merger Method to eliminate keyword cannibalization issues acre boosting search traffic on the way. Let’s come across how to implement the Merger Method.
Supposing yous get got several weblog posts targeting the same keyword. All of them are decent, but 1 gets the biggest portion of Google traffic. So, nobody gets to come across the other 2 posts.
The Merger Method tin live called 1 of the best tactics to capture organic traffic quickly.
Here’s what yous tin do.
Combine 3 posts into 1 mega guide
By rewriting the guide from scratch as well as adding unique data, yous teach the best content for the keywords. Exactly, that’s the gist of The Merger Method.
Combine multiple pieces of mediocre content as well as create a superior resources on the spider web for your targeted keywords.
Redirect the onetime URLs
Now nosotros approached the lastly step, which is 301 redirect of the onetime posts to the novel URL. The procedure is simple, equally yous see.
The cool thing is that all 3 pages had already acquired some backlinks earlier. Before yous applied the Merger Method, the link-equity was carve upwardly 3 ways. Then, afterwards combining the posts, all those links volition live pointing to the article guide, making it a super-duper slice of content.
What you’ll get
At first, yous volition live happy amongst the traffic flare-up to your novel guide. Just don’t forget to run through your regular advertisement strategy. You’ll pick upwardly a pocketbook of social shares as well as fresh links. But your greatest achievement volition live organic traffic boost yesteryear nearly 50% cheers to the Merger Method.
When should yous role the Merger Method
Do yous get got multiple pages on your site targeting the same keyword? Then, consider combining them into 1 massive slice of content. Next, brand certain yous redirect the onetime URLs using the 301 redirect method to the novel source.
As I get got already said above, it’s a uncomplicated process, but that does non teach inwards less efficient.
2) Boost Search Traffic By Filling Gaps In Existing Content
We write long articles containing thousands of words, ship hundreds of outreach emails to teach to a greater extent than backlinks as well as boost our organic search traffic this way. But sometimes nosotros forget that traffic drawn yesteryear fresh content is non the only 1 available out there.
There is a uncomplicated fob to increment the traffic to existing pages without whatever link edifice at all.
Here are the steps yous withdraw to get got to grow the page’s traffic yesteryear adding to a greater extent than content to it:
1) The kickoff measuring is to seat existing keyword rankings. Find out for which keywords the page is currently ranking for as well as their positions.
Use your favorite SEO as well as marketing tools to teach a written report of all keywords where the page currently ranks inwards the top 100 results. Even if yous come across that your content was lineament but wasn’t ranking high enough, hold off at it critically as well as you’ll respect that at that topographic point is much infinite for improvement.
You volition know which keywords as well as fundamental phrases the article was already ranking for as well as where is a withdraw for improvement.
2) The minute measuring is identifying the competition. Before starting to update your content, yous must know what yous are upwardly against.
If you’re non ranking on the top spots, the chances are that at that topographic point is a meliorate slice of content than yours. You withdraw to do a Google search for your targeted keywords.
Visit all pages inwards the top 10 results. Analyze their keyword position, placement as well as density to know which parts are meliorate than yours.
Use the next guidelines:
- Answer the next inquiry honestly: “Is your content’s lineament “worse” than the 1 that ranks better?”
- Is your article long as well as well-researched enough?
- Which aspects of this content are non covered on your page?
- Which “user intent” queries are non answered yesteryear your content?
- How to brand your content meliorate than the 1 currently ranking?
- Can yous role whatever stunning imagery, schemes or diagrams to supplement your content?
- Can yous add together whatever YouTube or other videos to add together value to your content?
After getting all answers, iterate as well as do the inwards a higher house for all pages that are outranking yours. The kickoff few powerfulness seem to live the hardest, but the residue volition follow a similar pattern.
Unfortunately, at that topographic point are no shortcuts. You’ll get got to review all the pages outranking yours to brand certain yous move out no gaps.
3) Update your content so that it satisfied the user search query.
Once you’ve seen what yous are upwardly against, update the content equally per the needs. To position it simply, your content must live meliorate than the competitors. It also needs to reply the user search intent entirely. Just teach inwards the best content available out there.
Supposing yous get got already analyzed your competitors’ content, so forthwith yous should get got a clear agreement of what your content is missing. What do yous desire to do? You desire to supplement your existing content amongst the additional content, but consider the followings before doing that:
- You don’t withdraw to rewrite it completely or yous volition lose the precious content Google was ranking yous for.
- Don’t start writing a novel post as well as promise that it volition rank better. This journeying is much longer as well as harder than pushing upwardly the content that already exists.
- Don’t modify the URL.
Be certain that Google volition vantage yous for your efforts. Use information from your competitive enquiry to excogitation what to add together or update. While studying the organic keywords yous are ranking for, yous powerfulness come upwardly across user search intent keywords yous get got no content for. Bear inwards heed that these queries are priceless, so brand certain yous are answering them.
Keywords are nevertheless important.
There is a heap of diverse information on the internet nigh user search intent. We speak nigh it so much that yous powerfulness recall that keywords are non relevant anymore.That’s non true. Keywords nevertheless assist Google empathise what your content is about. Now ranking signals get got changed, but don’t hurry upwardly to dominion keywords out.
Keywords nevertheless dominion as well as that’s why I recommend using to a greater extent than keywords which yous are already ranking for.
This is obvious: Use keywords which yous are ranking for but get got non reached the top rankings yet.
Use the keywords inwards headings as well as subheadings if it makes feel for the content, but avoid keyword stuffing.
Does using keywords headings brand the content experience spammy? Try to role them inwards the content then.
It goes without maxim that the lengthier as well as to a greater extent than in-depth the updated content is, the easier it volition live to include a company number of the organic keywords inwards it.
Add Engaging Content
Dwell time, which is also called ‘the long click’ is a ranking factor. And it’s becoming increasingly of import to Google. In other words, Google would rank higher the pages users appear to live to a greater extent than engaged with. Recording the fourth dimension spent on-site is 1 way a search engine tin mensurate this engagement.
For Google, it would live the fourth dimension betwixt a user clicking a search effect as well as returning to the search page.
What tin yous do to brand visitors pass to a greater extent than fourth dimension on your spider web page?
Here are some tricks:
Content length matters. Long engaging content volition effect inwards a longer fourth dimension spent on page. Lots of studies, including Ahrefs’ 2m keyword study, get got shown that longer content correlates amongst rankings.
Embedded media is also helpful. The embedded YouTube videos that relate, explicate as well as demonstrate your content tin assist to increment fourth dimension on page as well as brand your content to a greater extent than engaging equally well.
Interlinking — linking to other articles as well as encouraging exploration volition assist to increment fourth dimension on site.
4. The 4th measuring is to give your content an extra kick
Here are some expert ways yous tin role to elevator your content a few positions upwards:
Write an enticing search championship encouraging click-throughs. Google volition give your spider web page higher rankings if your click-through charge per unit of measurement from the search results is solid.
Don’t forget nigh the internal links. Internal links are so much easier to obtain than external links. You’re also inwards amount command of the anchor keywords yous desire to use.
Get a fresh brace of eyes to get got a hold off at your content. Use all possible channels: social media marketing, e-mail blasts as well as all other methods of promotion. Be certain that this volition ship proper signals to Google.
When to role this strategy
This tactic tin live successfully used for content focused on advice, tutorials, as well as other educational material. Repeat this exercise on a regular footing as well as you’ll notice a pregnant improvement inwards your organic search results [read teach to a greater extent than traffic to your website].
3) How to increment search traffic yesteryear 50+% yesteryear switching ‘Main’ keywords on existing content
As I get got already said above, analyzing your existing rankings as well as filling-in the gaps inwards your content tin live a dandy way to heighten your traffic. But at that topographic point is e'er infinite for perfection.
For instance, yous tin completely switch out the principal target keywords for some of the onetime articles. It includes changing the URL inwards many cases but tin effect inwards a 50+% organic search traffic increase.
Why could this happen?
Suppose that yous run a high traffic website. Your site is multi-authored as well as the bulk of its traffic comes from social media, so the keyword enquiry is a niggling neglected business office of the article, although it’s slow to do it amongst tools like Keyword Generator, for instance.
This genuinely agency that yous lose your opportunities to boost traffic as well as it’s fourth dimension to brand necessary tweaks.
How to do this
Change the targeting for tens of your existing pages. It’s OK that the search volumes on their ain aren’t huge. You’ll come across that this volition atomic number 82 to a squeamish ascent inwards traffic.
You tin also maintain the same URL, but modify the on-page to target a dissimilar keyword. Multiply this yesteryear a number of pages as well as it before long adds up. Traffic should also proceed to increment equally the pages grow older as well as displace upwardly the rankings for the novel keywords.
When To Use This Strategy
This procedure is a dandy pick when yous desire to describe extra traffic to pages that are non currently performing at their amount potential inwards the SERPs.
When yous implement it on multiple pages it tin chop-chop atomic number 82 to a considerable upturn inwards search traffic, which is specially prominent on large sites.
When Not To Use This Strategy
It’s non genuinely a risky strategy, but if your page is already performing good inwards search, at that topographic point is no withdraw for its implementation.
Over To You
So, I told yous nigh 3 strategies yous tin role to increment traffic on the website without edifice links or adding novel content. Apply these as well as when yous come across fit, audit your content on regular terms looking for opportunities to improve your existing rankings further.
Remember that if yous don’t, as well as then you’re leaving traffic to soul else who is quicker inwards implementing the inwards a higher house discussed strategies.
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