What if you lot could engage your customers on Facebook, non just on a social level, but on a shopping i too?
The practiced tidings is that at that spot are enough of high quality, tightly-integrated Facebook ecommerce apps that tin convey the ease of utilization too customizability of an online storefront to your Facebook page.
Many of the solutions below also piece of occupation with existing stores created through virtual storefronts similar Shopify too Magento, so there’s no demand to re-upload your inventory too slog through all that piece of occupation again. Here are vii of our favorite Facebook eCommerce apps, along with pricing, reviews too more.
StoreYa.com
StoreYa is well-known for its integration with Magento, a pop e-commerce platform. But what you lot may non know is that it also plant with a let out of other pop selling sites, including eBay, Etsy, Amazon, too WordPress (through WooCommerce). That agency if you lot already conduct keep an online store laid upwards through i of these providers, importing it to Facebook through StoreYa is just a affair of a yoke clicks.
But that’s solely the beginning. Where StoreYa actually shines is its e-commerce marketing tools. By using their service every bit a storefront provider, you lot tin access a diverseness of social shopping features including a coupon pop-up to wages fans for browsing your Facebook store, a Groupon-style grouping buying deal, a “scratch too win” coupon game too more.
StoreYa’s gratis innovation solely lets you lot conduct keep access to the coupon pop-up feature, which, for many small-scale businesses looking to sell online, is enough to start with. Premium plans start every bit depression every bit $9.99/month for 500 SKUs, upwards to $69.99/month for 10,000 SKUs.
Overall, StoreYa’s ease of utilization too seamless integration with existing seller platforms arrive tardily to opened upwards up your store to the e-commerce potential of Facebook. It’s good worth a await whether you’re just starting out, or you lot conduct keep an established store with some other merchant.
Storefront Social
Storefront Social is a Facebook store application that plant for novel businesses every bit good every bit well-established brands. Like StoreYa, it integrates with over ii dozen providers. Storefront Social also plant with pop self hosted shopping cart solutions such every bit X-Cart, 3D Cart too OS Commerce. Pricing ranges from $9.95/month for upwards to 100 products, to $29.95/month for upwards to 1,000 products. There’s a 7 twenty-four hours gratis trial.
Although Storefront Social doesn’t conduct keep the marketing features that other Facebook e-commerce apps have, it makes upwards for that with its connector too capability options. For example, storefronts created with the app tin easily connect to Twitter, Google+ too Pinterest. It also plant with international currencies too languages, too interfaces with Google Base Feed too Yahoo Commerce Central every bit good every bit CSV imports.
Perhaps the icing on the cake is that stores created with the Storefront Social app are also mobile friendly—a must-have when you’re trying to win over shoppers on Facebook.
Ecwid
As i of the largest Facebook e-commerce apps, Ecwid’s popularity stems from its robust gratis plan, which lets draw of piece of occupation organisation owners add together upwards to 10 products. Because at that spot are no setup or per-transaction fees, this is i of the fastest ways to start selling on Facebook if you lot solely conduct keep a few items. Other innovation tiers, ranging from $12.50/month upwards to $82.50/month render varying levels of products (up to unlimited).
All pricing tiers allow for the selling of digital goods (eBooks, courses, etc.) but higher priced plans also include the mightiness to offering coupons, every bit good every bit handle your Facebook storefront from an iPhone app. The $29.50 too $82.50/month plans also include the choice of wholesale pricing groups too production comparisons
The production itself plant with a broad make of existing merchant too content administration systems, including WordPress, Joomla, too fifty-fifty patently HTML sites. It also integrates with a diverseness of transportation carriers including UPS, DHL, FedEx, USPS, Commonwealth of Australia Post, Canada Post too others.
All of Ecwid’s Facebook stores are hosted on Amazon S3, which is a digital storage network. This gives them the mightiness to offering unlimited bandwidth, similar to a spider web host—except much, much faster. Using cloud-based technology, an Ecwid storefront volition charge fast yesteryear choosing a information pump close the user’s location. All of this is done behind-the-scenes, so every bit the merchant, you lot solely demand to click, upload too go.
Shopify Apps
Although non a Facebook store inwards the traditional sense, every bit many of the other Facebook e-commerce apps profiled here, Shopify stands out for its user-friendliness too integration abilities, of which Facebook is a part.
A Shopify hosted storefront lets e-commerce website owners select from with over i hundred dissimilar store templates. Prices make from $29/month + credit bill of fare rates upwards to $179/month + credit bill of fare rates. The credit bill of fare rates are lower depending on the grade of innovation you lot choose.
Shopify also incorporates many other features that other providers don’t, such every bit a gratis bill of fare reader, unlimited products (on whatsoever plan), too the mightiness to add together discount codes at checkout. Higher tiered plans render fantabulous conversion optimization features such every bit shopping cart abandonment recovery, an choice which would typically require some other 3rd political party service to integrate.
As its primary force is beingness a digital storefront, Shopify’s Facebook integration (and many other features) come upwards inwards the cast of apps. These make from gratis to paid, too many of them are created yesteryear other sites too services which “plug in” to Shopify.
Essentially, this agency that you lot tin “accessorize” your Shopified Facebook store with things similar competitions, coupons, “Want” buttons, reviews too fifty-fifty a full-fledged client assist desk.
Despite the dozens of apps available for Shopify, it’s a practiced thought non to larn likewise carried away too move on your focus on the centre project of increasing fan engagement too encouraging give-and-take too feedback with your customers. Remember, shopping comes secondary on social networks.
ShopTab
ShopTab, used yesteryear well-known corporations including Coca-Cola, Republic of the Fiji Islands Water too Sensa weight loss, is named for the previous layout on Facebook, which used tabs to connect users with diverse sections on the site.
Despite the fact that tabs are a thing of the past, ShopTab has evolved to hold upwards a user-friendly, merely integrated solution that gives users the mightiness to customize a neat bargain of their Facebook shop.
For instance, you lot tin select the let out of products to display on your shop’s domicile page, strength customers to “Like” your page earlier they tin browse (known every bit a “like gate”), enable Facebook mobile shopping too piece of occupation with international currencies too languages.
Three pricing tiers (at $10/month, $15/month too $20/month respectively) allow you lot add together a wealth of products—up to 500, 1,000 too 5,000 for each of the plans. The to a greater extent than advanced innovation options give you lot greater customization too flexibility through CSS, the mightiness to schedule production feeds, the mightiness to white label the app, too the mightiness to run multiple shops from a unmarried dashboard.
At a cost of $10/month, ShopTab is the ideal selection for stores with a large inventory of products, or anyone who wants a clean, uncomplicated too attractive Facebook store without breaking the bank.
Vendevor
Although smaller than some of its to a greater extent than pop counterparts, Vendevor is nevertheless a strong contender for a high character Facebook e-commerce store provider. Using their hosted application too credit bill of fare processing, it takes just minutes to laid upwards an online store, too so integrate it with Facebook.
Because they also offering credit bill of fare processing too a depository fiscal establishment transfer option, Vendevor tin also piece of occupation every bit an alternative to Paypal for those merchants who cannot conduct Paypal payments.
The service does conduct keep its limitations, however. For example, you lot tin solely add together 3 variations per product. In addition, enabling coupon codes isn’t available until you lot purchase the $29/month pro plan—something that many other Facebook e-commerce apps offering for gratis or a for lower price.
Still, if you lot desire something that’s tardily to laid upwards too gear upwards inwards minutes, Vendevor is happy to oblige. Even if you lot desire to sell from your ain site using a hosted solution, or you lot don’t conduct keep a site, you lot tin soundless utilization their services yesteryear pasting inwards a few lines of code or setting upwards a subdomain (i.e. “yourstore.vendevor.com)
Beetailer
Although Beetailer doesn’t back upwards every bit many platforms every bit some of the other Facebook store services (it’s currently express to Magento, MagentoGo, Amazon, Shopify too Prestashop), what it does, it does extremely well.
Beetailer blurs the lines betwixt social too shopping yesteryear non just bringing your store to Facebook, but also bringing Facebook to your store. It does this yesteryear giving you lot the choice of integrating your customers’ Facebook comments into your existing spider web store.
Users tin also move fans yesteryear sharing their purchases on Twitter, bridging the gap betwixt Facebook, commerce too other social networks. There are a diverseness of marketing tools built-in to Beetailer’s cloud-hosted system, which arrive tardily to schedule production listings, updates too sales.
Influenza A virus subtype H5N1 gratis choice is available for upwards to thirty products. Influenza A virus subtype H5N1 premium draw of piece of occupation organisation human relationship at $80/month removes the “Powered yesteryear Beetailer” link too lets you lot add together upwards to 2,000 products inwards upwards to v stores. Optional services allow you lot hire Beetailer’s developers to customize your store for you—a bonus if you lot dread mucking just about inwards code.
Finally, Beetailer’s Custom Store choice (currently inwards beta) looks similar a promising way to add together native store functionality to Facebook—even if you lot don’t conduct keep a website or an online store using whatsoever of the aforementioned platforms.
Before You Make Your Decision…
There’s no definitive answer every bit to the “best Facebook shopping cart” or the “best Facebook e-commerce app.” Each i has its ain pros too cons. At the rattling least, you’ll desire to select a social storefront that gives you lot the choice of importing or carrying over your existing store’s feed to relieve you lot the hassle of manually re-entering production details.
You’ll also desire to select a bundle that gives you lot detailed Facebook e-commerce analytics, since you’ll desire to know just how your store is performing with your audience.
But from that signal on, you’ll demand to enquire yourself some questions to improve sympathise your needs too requirements.
- Are you lot comfortable with code too customization?
- Do you lot demand additional marketing tools or the flexibility to add together too take away functionality every bit you lot promote your novel store?
- Do you lot demand the flexibility of multiple transportation options too real-time transportation prices, or are you lot solely selling digital products?
Choosing the correct Facebook e-commerce app for your draw of piece of occupation organisation is non a conclusion you lot should build lightly. After all, the solution you lot select volition conduct keep a right away touching on on your revenues, render on investment too conversion rates. It tin also conduct keep the ripple lawsuit of leaving your customers satisfied too enthusiastic, or frustrated too annoyed.
Take the fourth dimension to build a “shortlist” of potential front-runners too so conduct their gratis trials for a spin. This volition give you lot the best possible reflection of what it’s similar to hold upwards a “real customer” of the service.
And finally, don’t hesitate to conduct wages of all available back upwards avenues—their timeliness, noesis too attentiveness to your needs are what’s genuinely going to split the winners from the losers.
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