With contest for high organic search engine rankings to a greater extent than intense than ever, companies need to evaluate dozens of aspects of their website to maximize performance. One of the most overlooked characteristics of a good ranked website is the site construction or architecture. The website construction or architecture refers to how the website is organized hierarchically as well as how private pages link to each other. While from a user sense perspective it seems obvious that your site should hold out easily navigable, a skilful website construction besides helps support SEO best practices, as well as hither is why.
Optimizing for searchers
There are 2 types of searchers to overstep away on inwards remove heed when re-structuring a site for maximum SEO value. The starting fourth dimension is users/potential customers, who yous desire to easily discovery what it is they are looking for on the site. The minute includes the search engines themselves, who need to hold out able to crawl your site to sympathise where it has value. You powerfulness hold out scratching your caput wondering how search engines decide if your site is useful. As search engine algorithms overstep away to a greater extent than advanced, they tin laid upwards semantic relationships betwixt topics. Therefore, logically, your content should laid upwards sense to what the visitor is searching for. This is aided past times private page meta tags as well as internal linking of pages inside your site.
Web Site Structure for an SEO optimized site
The construction of your spider web site must aid users discovery the information they desire inwards the fastest possible way, this is your primary goal. At the same fourth dimension it should besides larn inwards tardily for search engines to crawl the site as well as furnish them alongside dissimilar ‘signals’ then equally to: sympathise what the spider web site is all virtually as well as to convince the bots (search engine crawlers) that it is a high character site suitable to rank higher inwards their index.
The abode page
The abode page is likely the most of import page of your blog, spider web site or online store. This is the house to exhibit off your best content, promote your laid upwards as well as found the unique identity of your site. While the blueprint of a abode page (colors, images, theme as well as template) depends on the type of spider web site as well as preferences of the weblog possessor or designer, some elements are essential as well as these are explained below.
[1] Logo as well as favicon – Your spider web site or weblog should bring a clearly designed logo to distinguish your laid upwards from the competition. If yous cannot do your ain logo it’s worth investing a few bucks to hire a designer to do for you. Odesk.com is a corking house to discovery logo designers for reasonable prices. Along alongside the logo yous tin besides do a favorite icon to laissez passer on your spider web site a to a greater extent than professional person perspective.
[2]Show off your best content – This very of import for SEO and it is advice suggested many times past times Google. Select 3-4 posts or pages of your spider web site that yous desire to promote as well as link to them from your abode page. These should hold out the pages/posts that yous desire to perform amend inwards search. You don’t bring to house them inwards the centre or the page (as shown above) but laid upwards certain that these are linked from your abode page.
[3]What’s your site’s primary purpose? – What do yous desire to accomplish from your spider web site? If yous are running a weblog (especially if it’s a novel blog), your primary role may hold out to larn novel subscribers to your newsletter as well as to a greater extent than fans to your Facebook page. Depending on your blueprint the actual seat may differ but your site’s primary role should hold out visible from the abode page. If yous are selling a mass or production this should besides hold out made available inwards a higher house the fold. Study the screenshot inwards a higher house as well as besides bring a await at the abode page of this spider web site.
My recommendation for novel spider web sites is to concentrate starting fourth dimension on edifice your subscriber list, Facebook fan page, Google+ followers as well as anything else that tin improve the credibility as well as authorization of your spider web site.
[4]Main Menu – Either inwards a higher house the logo or below the logo, your spider web site should bring a clearly defined principal menu. Include inwards your principal carte du jour links to your of import categories as well as pages.
Static VS Dynamic Home page
Many spider web site owners wonder whether to utilization static or dynamic Home pages. My recommendation is to utilization a hybrid abode page alongside both static as well as dynamic areas.
The static business office tin include your best content, products or services yous are selling or that unique feature that distinguishes your spider web site from the rest.
The dynamic business office tin include your latest weblog posts, latest tweets or FB Page updates.
Updating your abode page on a regular basic is an incentive for users to come upwards dorsum as well as meet what’s novel as well as it is besides beneficial inwards terms of SEO to link your latest posts from the most of import page of your site.
Essential pages for a high character site
About Page– Influenza A virus subtype H5N1 good designed virtually page improves the credibility as well as trustworthiness of a spider web site. Typical items to include inwards an ABOUT page:
Welcome message – What the spider web site is about, when it was created etc.
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