In the concern of SEO (search engine optimization) zilch tin travel taken for granted. Every twelvemonth novel techniques as well as methods are introduced, novel tools teach available as well as several algorithmic updates accept place. As a result, the circumstances of this uncertain as well as fast changing surroundings reach nativity to several myths as well as misconceptions. There are a lot of misconceptions near SEO (search engine optimization) as well as what it tin as well as cannot do for a website.
From fourth dimension to fourth dimension few of those myths teach confirmed, spell most of them teach debunked. Influenza A virus subtype H5N1 few of them (such equally the upshot of Social Media inwards SEO) are actually pop that lots of spider web marketers accept to travel truthful as well as remain to the myths. Return on investment beingness the principal number of concern, website owners disregard the SEO myths as well as human face for the exceed SEO way which tin assist them teach income from their meshwork business. Hopefully nosotros tin clear this up. If yous are going to invest your hard earned coin into SEO, yous should at to the lowest degree know some of the basics, what you’re getting into, how SEO tin help, as well as what yous tin human face inwards return.
From my sense as well as afterward talking amongst other bloggers as well as webmasters I came upward amongst these seven misconceptions that are worth knowing.
1. You should non link your ain websites together
Linking your websites together is bad because Google may consider them equally a link network.
This is a misconception that is going to a greater extent than or less for a number of years making website owners believe that they cannot link their ain websites together. In a recent video (April, 2013) Matt Cutts explained that at that topographic point is zilch incorrect amongst linking your websites together provided that they are related as well as that they are less than five. So, if yous ain less than 5 websites as well as linking them together offers value to the reader, yous tin decease ahead as well as link them without taking whatever risks
2. Internal links tin position yous into trouble
When yous exercise internal links amongst keyword anchor text, yous run the run a jeopardy of getting a penalization past times Google.
I receive got read inwards diverse websites that keyword rich internal links are ‘dangerous’ as well as should travel avoided. This is non entirely a misconception but it is also bad advice since internal links are expert for SEO. In summary, internal links are useful because:
- They assist search engines uncovering to a greater extent than pages from your website
- They assist users notice out to a greater extent than near a sure enough topic
- They assist search engines seat the most of import pages inwards your website (they receive got the greatest number of internal links)
- They increase the fourth dimension users pass on a site equally good equally the number of pages per visit
Some best practices for internal linking:
- Use no to a greater extent than than 7-8 internal links per page
- If yous cannot house the link naturally inwards the text yous tin exercise the total article championship as well as add together something similar this inwards your copy: “for to a greater extent than details near SEO read my previous article: 10 SEO tips for startups”)
- Do non e'er link to the same page or pages but effort to vary your linking
- A corking way to exercise internal linking is to add together a ‘Related posts’ department below each article/product amongst links to 4-5 related pages/products.
3. The entirely way to increase your rankings is through link building
Link edifice is the entirely way yous tin exercise to increase your website’s ranking inwards the SERPS
This is some other SEO misconception that almost destroyed the whole SEO industry. SEO is non near edifice links as well as it never was! Unfortunately for the sake of quick turn a profit diverse companies started selling link packages as well as they tricked a number of people to believe that SEO is near edifice thousands of artificial links inwards guild to increase rankings.
In fact link edifice of this form tin Pb to penalties as well as websites losing their ranking over black afterward the unloose of Panda as well as Penguin.
If link edifice is non the proper way to increase rankings, how tin I promote my website?
There are many ways to promote a website without edifice links. Consider the next examples:
- How to teach to a greater extent than than 100,000 visits from Google
- 10 complimentary ways to teach to a greater extent than visitors to your website
- How to increase website traffic
4. Guest posting is a valid way to teach links
Guest posting is a legitimate way to construct links pointing to your website
Another misconception that is gaining soil afterward Panda as well as Penguin is near the role of invitee posting equally a valid way to construct incoming links. The truth is that when invitee posting is done correctly it is a great way to construct website trust but over abusing it tin Pb to penalties.
It should travel understood that if a link is non naturally placed past times a webmaster as well as thence it is non valid whatever the mention yous desire to reach it. Google’s persuasion near edifice links for the travel of manipulating their algorithm is clear as well as violations of whatever form are punished (or volition travel punished) inwards 1 of their algorithmic updates.
5. Google uses the same ranking algorithm amongst Bing as well as Yahoo
My website ranks high inwards Google thence it must rank expert inwards Yahoo as well as Bing equally well
I sometimes listen people argue: “My website is on the outset page of Bing as well as Yahoo but nowhere inwards Google. I volition shipping a message to Google to complain”. What should travel made clear is that the ranking algorithm of Google is dissimilar than that used past times Bing (Yahoo uses the same algorithm equally Bing).
Google has a to a greater extent than sophisticated laid of rules that is constantly changing spell Bing follows a dissimilar pattern. Good SEO practices are applicable for both search engines but from my sense a website tin rank higher inwards Bing when:
- Domain is onetime (more than 1-2 years)
- Tweets as well as Facebook likes are important
- A lot of keyword anchor text links – While Google amongst Panda as well as Penguin started penalizing websites amongst a large number of keyword anchor links, this tactic seems to piece of job good inwards Bing.
6. Off page SEO is to a greater extent than of import than on Page SEO
Promoting a website is to a greater extent than of import than the content on the website as well as on-page SEO
Off page SEO is what happens exterior the boundaries of a website (for instance link building, invitee posting, social media marketing etc) while on Page SEO are settings yous tin apply on the website for ameliorate usability as well as visibility.
The misconception hither is the believe that off page SEO is to a greater extent than of import for ranking purposes than on page SEO. The truth is that both aspects are necessary but on site SEO is a must for optimum results.
When yous start an SEO campaign your primary concern is to ensure that on-page SEO is done correctly thence 1 of your outset steps is to do an SEO Audit to ensure that whatever of import issues regarding on page SEO are recognized as well as fixed.
7. High contest keywords tin convey inwards to a greater extent than organic traffic
If yous desire to teach organic traffic yous receive got to chase high contest keywords
When yous exercise the Google keyword tool to brand your keyword research, it is normal to select keywords that receive got high traffic thinking that this way yous volition gain to a greater extent than visits to your website. This is a misconception because high traffic keywords are also high contest keywords that are real hard to rank. The terminate final result volition travel null traffic as well as disappointment.
What yous should do instead is target depression competition, long trail keywords which are relatively easier to rank as well as 1 time yous receive got exceed positions for a number of depression contest keywords, yous tin decease afterward medium as well as high contest keywords that volition also convey inwards to a greater extent than traffic.
Conclusion
There are many SEO misconceptions circulating the spider web mainly because of the confusion caused past times the diverse Google updates. SEO rules modify all the fourth dimension as well as if yous are non next the recent developments yous may terminate upward inwards confusion.
The best way to minimize your run a jeopardy from Google updates as well as to remain unaffected from whatever SEO misconceptions or changes it to do a high lineament website amongst attending to pattern as well as user experience. If yous tin teach by to offering a unique sense to your users amongst expert lineament content as well as thence success is inevitable amongst or without SEO.
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